Terms of service

What the service does

urli.sh turns a long URL into a short one, sends anyone who taps it to the destination you chose, and counts the clicks. On a phone it can hand the visitor to the destination’s own app instead of a browser, where the app supports it. You can serve links from your own subdomain once you have proved you control it.

Your account

You need an account to create links, you are responsible for what happens under it, and you must keep your password to yourself. Tell us through the feedback form in your dashboard if you think someone else has access.

The free plan, payment and cancelling

Every account starts on the free plan, with no card required and no time limit. It includes 10 links, 1 free urli.spot subdomain, 1 domain of your own connected by CNAME, 500 tracked clicks a month, and the last 30 days of click analytics. Pro lifts every one of those for $5 a month, and raises urli.spot subdomains to 5 — which is the most any account may hold. Payment is taken by Stripe; we never see your card details.

The click limit counts people, not robots: crawlers and the preview fetchers that read your links never use it up, and it resets on the first of each calendar month. Past it your links carry on working exactly as before — the visitor is sent where you pointed them and notices nothing. What stops is the counting, so those clicks do not appear in your analytics. Clicks recorded before the limit are not deleted.

The 30-day window is what you can see, not what we keep. Every click we record is kept, so upgrading shows you the history that was already there rather than starting a new count from zero.

Your links do not stop working if you do not pay, and they do not stop working if you cancel. This matters more here than it would elsewhere, because a short link may already be printed, shared or on a QR code you cannot recall. Cancelling returns the account to the free plan at the end of the period you have paid for: everything you made keeps resolving, and the limits above apply again to anything new. Nothing is deleted.

If an account is over a free-plan limit when it returns to the free plan — more than 10 links, say — those links keep working. The limit applies to making new ones.

Prices may change; we will tell account holders by email before a change affects them.

What you may not point a link at

Every creator on urli.sh shares the same short domain, so one abusive link can get that domain blocked in browsers and messaging apps, and every other creator’s links stop working with it. That is why this list is short and enforced rather than decorative.

You may not use urli.sh for:

• phishing, credential harvesting, or impersonating anyone;
• malware, or anything that installs software without consent;
• content that is illegal where you or your visitors are;
• disguising a destination that would be refused if it were pasted directly — including chaining through another shortener to hide it;
• bulk unsolicited messaging, or automated traffic intended to inflate click counts.

Destinations are screened automatically when a link is created. Screening is a safeguard, not a guarantee, and it does not make a destination our responsibility.

Your links and your content

Your links, destinations, preview text and images stay yours. You give us only the permission needed to run the service: to store them, serve them to visitors, and show a preview when your link is shared.

You are responsible for the destination, including whether you may link to it and whether it complies with the rules of any platform you share it on. A link’s destination can be edited after it has been shared, so anyone relying on a urli.sh link is relying on the creator behind it.

Your own domain

You can attach a subdomain you control, and you must actually control it — verification exists to check that. Keep the DNS record pointed at us for as long as you want links on it to work. If you stop using a domain, remove the DNS record too: a subdomain still pointing at us that you no longer hold here can be claimed by whoever proves control of it next.

Suspension and ending it

You can stop using urli.sh whenever you like, and ask us to delete your account through the feedback form in your dashboard.

We may suspend or remove a link or an account that breaks the rules above, and will do so without notice where a link is actively harming people or putting the shared domain at risk. Where it is not urgent we will tell you first.

Availability

We work to keep redirects fast and available, but the service is provided as it is, without a guarantee of uptime and without warranties of any kind. We depend on other providers — hosting, the database, payments — and an outage at one of them can become an outage here.

Risks you accept by using it

A short link is a piece of infrastructure sitting between you and someone else’s platform, and several things about it are outside our control. These are listed specifically rather than swept into one sentence, because you should be able to decide about each of them:

• Platforms may block, flag, throttle or strip short links. Social networks, messaging apps, email providers and spam filters each make their own decisions about shortened URLs, and they change those decisions without telling anyone. A link that works today may be refused tomorrow.
• Your account on another service may be restricted, suspended or banned for posting a link, whether or not the link broke that platform’s rules. We do not operate those platforms, cannot appeal on your behalf, and are not responsible for what they decide.
• The shared domain can be blocked because of someone else. Everyone on urli.sh shares one short domain. If it is blocklisted over another person’s abuse, your links on it stop working through no fault of yours. Using your own domain reduces this exposure; it does not remove it.
• App opening is best-effort. Whether a link lands in an app or a browser depends on the visitor’s phone, their operating system version, whether the app is installed, and rules the app’s owner publishes and can change at any time. An app update can break it overnight. When it does not work, the visitor gets the web page, which is why there is always a web fallback.
• We do not control the destination. It can move, break, expire, change what it shows, or be taken down, and a link to it will keep pointing there.
• Click counts are an estimate, not an audited figure. We filter what we can identify as bots and preview fetches, but no filter is perfect in either direction. Do not use these numbers as the basis for billing anyone, for paying anyone, or for anything where being wrong is expensive.
• Links stop working if you stop paying, including links already printed, shared or on a QR code you cannot recall. This is stated in full above.

You decide what to share and where to share it, and you carry the consequences of that decision.

Liability

To the fullest extent the law allows, we accept no responsibility or liability for any loss, damage or other consequence arising from your use of urli.sh. That includes, without limiting it: lost sales, lost revenue, lost traffic, lost clicks or lost data; a link that fails, is blocked, is stripped, is slow, or opens the wrong place; a destination that changes or disappears; inaccurate click figures; downtime, whether ours or a provider’s; and any suspension, restriction, ban, removal, penalty or reputational harm imposed on you by any third party — a social network, an app store, an advertiser, a payment provider, an email provider or anyone else — in connection with a link you created or shared.

This applies whether the loss was foreseeable or not, and whether we were told it might happen or not. Where liability cannot be excluded, our total liability for all claims together is limited to what you paid us in the twelve months before the claim arose. Nothing here limits liability that cannot legally be limited — including for death or personal injury caused by negligence, or for fraud.

If someone brings a claim against us because of a link you created, where it pointed, or what you did with it, you agree to cover the reasonable cost of dealing with it.

Changes

We may update these terms. The date at the top changes with them, and we will tell account holders by email about anything that materially affects them.

Contact

the feedback form in your dashboard. See also the privacy policy, which covers what we collect and what we deliberately do not.